A creative home for women building businesses.
A three-month, small-group content coworking and practical learning experience that helps female founders create their own social content with intention, confidence, and originality. Filming is taught using your mobile phone.
Let’s make better content together.
You know what to share. Making it happen is the hard part.
Visibility matters, and you know it. But between running a business, finding the time, the ideas, and the confidence, content keeps getting pushed to tomorrow.
It can feel lonely, technically overwhelming, and easy to postpone. Content Club HQ is the room that changes that: a space, a routine, and a small group of women making content alongside you.
Better content, made together, in a way that feels like you.
Content Club HQ is
- ✓A welcoming creative coworking club where you learn by doing.
- ✓A small circle of women making progress together.
- ✓A place to build confidence in your own voice, on camera and behind it.
Content Club HQ is not
- ✕A done-for-you agency. You create your own content here.
- ✕An algorithm-chasing course. Trends are optional tools, never the strategy.
- ✕A conventional coaching program built on pressure and hustle.
Built for founders who are ready to show up.
Female founders and mompreneurs in Dubai and the wider UAE who are building a business or personal brand and need to show up on Instagram, but are not yet ready to hire a content team or social media manager.
- ✦Early-stage business owners and small-business founders
- ✦Coaches, creatives, and independent service providers
- ✦Women who value authenticity and quality, and want to learn to film, edit, plan, and publish on their own
Everything you get in three months.
Biweekly in-person sessions
Guided hands-on practice, content coworking, filming and editing support, Reel formats, and accountability. We meet every other Tuesday from 9am to 1pm, with the option to keep co-working until 3pm if you need more time. Filming is taught using your mobile phone.
90 minutes of studio access each month
Dedicated time to shoot in a creative environment, so you are not trying to film at the kitchen table between meetings.
One 45-minute 1:1 planning session
Personalized content direction with the founder during the three-month program.
A curated community of up to five women
Sharing ideas, encouragement, feedback, and progress. Content gets easier when you are not doing it alone.
A cozy coworking atmosphere
Informal, community-style sessions, with room for conversation and shared food.
Where you’ll create.
A cozy, community-style studio in Dubai, with room for conversation, shared food, and shooting in a creative environment.
Leave knowing how to do it yourself.
Plan content with intention
Film with your mobile phone and edit practical Reel formats
Batch content efficiently with a repeatable workflow
Rely less on outside help or constant trends
Success looks like content you are proud to share, a more sustainable creation habit, stronger confidence on camera and behind it, and a community that makes the process feel less solitary.
A typical session, start to finish.
Check-in and content intention
A short, warm start. You say what you want to make today.
A practical Reel format, filmed on your phone
Over the three months, three learning sessions each teach one format. Filming is taught using your mobile phone.
Focused creation time
Most of every session is yours to make your own content, with filming and editing guidance when you feel stuck.
Peer feedback
Honest, kind eyes from women who understand what you are building.
A clear next step
Before the following meetup, you know exactly what to do.
// We meet every other Tuesday, 9am to 1pm. Stay on to co-work until 3pm if you need to. The flow above is illustrative, not a fixed timetable.
There is a little sparkle in every story. Sometimes you just need someone to help you see it.
A filmmaker who believes content should feel human.
Content Club HQ is led by Jewels Mercado, a filmmaker with a background in documentary, reality television, brand films, and behind-the-scenes photography.
That shows up in how we work: candid human moments, natural light, cinematic composition, and stories captured in their own environment rather than overly posed or forced performances.
Think of it as hanging out with your childhood friend knowledgeable about content creation: intentional about the craft, and childlike enough to make experimenting fun.
One simple price for the full cohort.
Upfront payment supports commitment to the cohort, for you and for the women beside you.
Apply for a spot →- Biweekly in-person content sessions, Tuesdays 9am to 1pm
- Option to keep co-working until 3pm
- 90 minutes of studio access each month
- One 45-minute 1:1 planning session
- A curated community of up to 5 women
2 of 5 founding seats taken. Starts Tuesday 17 November.
Questions founders ask before they apply.
Will you create my content for me?+
No. Content Club HQ is not a done-for-you agency. You learn to plan, film, edit, and publish your own content, with guidance, space, and a supportive group around you.
I’m a complete beginner. Is this for me?+
Yes. It is made for founders who know visibility matters but find content intimidating, time-consuming, or lonely. You learn by doing, in a relaxed, imperfect-is-fine environment.
Do I need a camera?+
No. Filming is taught using your mobile phone.
What happens in a session?+
Most of every session is focused creation time, with filming and editing guidance when you feel stuck. Over the three months, three learning sessions each teach one format: talking heads, B-roll, and vlog style. Every session also includes a short check-in, peer feedback, and a clear next step.
What’s included in the AED 3,000?+
Biweekly in-person sessions, 90 minutes of studio access each month, one 45-minute 1:1 planning session with the founder, and a curated community of up to five women, over three months.
Why is payment upfront?+
The full three-month fee is paid upfront because commitment to the cohort matters. It works out to AED 1,000 per month.
How many members are there?+
The founding group is a curated circle of up to 5 women, small enough that everyone is known, seen, and supported.
When does it start, and where is it?+
The founding cohort starts on Tuesday 17 November, in person in Dubai. We meet every other Tuesday from 9am to 1pm, with the option to keep co-working until 3pm. Location details are shared with accepted members.
How do I join?+
Fill in the short application below. We read every application personally, and if it is a fit, you will receive next steps and payment details.
Come create with us.
The founding cohort is limited to 5 women and starts Tuesday 17 November. Tell us a little about you and your business, and we will be in touch personally.
- 01Apply in a few minutes
- 02We review every application ourselves
- 03If it’s a fit, you’ll get next steps and payment details
- 04The cohort begins on Tuesday 17 November
Thank you ✦
Your application is in. We will be in touch soon.